The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ as they are riding the peak of mobile and online shopping. In fact, these disruptive technologies are set to generate revolution in the retail sector. Amongst each one of these new tech developments, image recognition offers been mapped out as the emerging technology that has the potential to generate the highest effect on sales.
With image reputation technology mobile apps, systems and additional software can identify consumers from their facial features. In fact, this technology can also be used to identify different objects based on their features. As a result the entire globe has turned into a shop screen for the purchasers where they can find direct hyperlink from the pictures of products printed on a billboard or in periodicals acquiring them to the web site or physical area of a retailer. Customers might have more personal knowledge with this technology since it allows systems and software program to respond to an individual. This enables the buyers to get in addition to scan their desired products conveniently and quickly, which in turn, help bridge the gap between on-line stores and physical shops. The technology enables the gadgets and/ or website to become intuitive plus they react within an engaging method with the consumers. In fact, image recognition technology has the potential to be an authentic driving power for the retail environment.
In terms of product interaction, image reorganization enables buyers to make visual searches for the particular products they select at their products. They are able to enjoy a fully customized mobile or on-line retail experience while sitting in front of a device. This picture recognition technology actually makes it easier for cellular and online purchasers to experience and interact with products. And each one of these can be performed by just scanning the picture on the smartphone or tablet. Numerous brands are already by using this technology because of their online and mobile consumers to make item searching even more interactive and faster. Generally, most of such apps allow purchasers to snap competera an image of the product and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the result is created to the consumers.
With such technologies retailers now have enormous opportunities; however, the benefits of these technology are however to be realized totally. Based on the recent market trends the experts possess opined that around 12% individuals are expected to be using image reorganization technology by 2014. The retail sales as well will be substantial up, thanks to these technologies. Image reputation technology also makes on the web transactions safer by enhancing the protection perspective of online or mobile payme.
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From there he attended the University of Vermont Medical School before deciding to follow his passion of studying nutrition. Currently, Mike is doctoral candidate in nutrition at Pennsylvania State University, studying the effects of diet and fatty acids on cardiovascular disease and emerging cardiovascular disease risk factors.
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David Gergen is a professor of public service at Harvard and a senior political analyst at CNN. He serves on the board of Teach for America and has advised four Presidents.
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